Technology is only as good as the team behind it!
The newest, sleekest logistics technology is rendered useless if the company utilizing it doesn’t have an experienced team managing it. The topic of offering shippers tracking and visibility comes up a lot in conversations as well as in industry publications.
Providing insight into load status through modern technology is definitely important. However, the team behind the technology is what makes it a successful tool. They are able to stay on top of your important delivery and address any delays and issues along the way. The technology isn’t going to do that on its own.
Westgate’s Chairman Tom Fiorini commented “Everyone says shippers want more visibility. What they really want is the freight off their dock on time and no issues during transit.” While Westgate utilizes a sophisticated technology to give their shippers the data and updates they need, they also have the focused support team to monitor it along the way.
“We want to take that worry away from our customers,” says President Mark Fiorini. “Westgate gives location updates sent via email, a log in to view detailed freight coordinates, the ability to watch your freight’s real-time movement, and estimated arrival time. But the real value comes from the trustworthy team monitoring all of this.”
As shippers find themselves regularly dealing with time-sensitive and short-notice shipments, working with a vendor who has tracking, estimated time of delivery becomes vital. The technology is useless though if the shipper doesn’t have time to use it. Since the shipper is short on time, the broker’s ability to monitor and manage the technology is key to a successful process.
Ultimately, technology can save time and improve processes. But the human touch is what makes it a tangible resource.
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